End of Life Care free essay sample

How to Write a Winning Grant Research Proposal

Step by step instructions to Write a Winning Grant Research Proposal Step by step instructions to Write a Winning Grant Research Proposal Step by step instructions to Contest Contemporary Thinking with Your Grant Research Proposal Award, as such subsidizing, is given to people, non-benefit associations, beneficent organizations or instructive offices. An award proposition is a conventional solicitation put together by the individual ready to pick up finance. Composing a decent award proposition is a fascinating and an important aptitude. There are a great deal of things that ought to be remembered while composing an award proposition. These are as per the following: It is constantly important to check the upsides and downsides of the proposition for which you are working. The chief thing is to check the opposition in the field. One ought to know about the different sources and thoughts for which the award is to be requested. It is in every case great and safe to choose a guide for aiding in the definition of the award proposition. Notwithstanding, the understudies who are a piece of the proposition ought to be prepared and experienced scientists. Ensure that the proposition should address an all around figured issue that merits subsidizing. An expansive territory of intrigue ought to be chosen by talking about with associates, approach creators or network. Abilities and information is obligatory for the particular subject that has been chosen. The intrigue and solace with the point ought to be assessed before all else. Before finishing the award proposition, make an idea paper or a theoretical that mirrors your present reasoning. This theoretical ought to be imparted to associates and arrangement creators to get input. In the wake of talking about the thoughts, one will have the option to update or re-shape the thoughts for additional improvement. Along these lines a decent and restricted research question can be manufactured. A speculation is then made to give an elaboration and knowledge to the exploration question. Ensure that the theory ought to be quantifiable and testable. The points and goal of the award proposition ought to be solid, quantifiable and plausible. The objectives must work together with the time and cash that is being mentioned in the award. It is best that the specialists, particularly the new analysts ought not work alone. A venture group is wanted to play out the assignments of the proposed venture. This will assist the new analysts with teaming up with the colleagues and upgrade their encounters and abilities. A guideline agent (P.I) or a delegate of the venture group ought to be chosen so he/she will be capable to the financing establishment. A short portrayal of the undertaking (theoretical) is then shaped that speaks to the significance, need and plausibility of the venture. It likewise contains a short conversation of all the work including technique, theory and anticipated outcomes (results). The foundation conversation ought to consistently be centered around the issues and issues that the examination will address. This conversation contains the whole hypothetical premise and the clarification of why this investigation should be finished. The correct treatment of the foundation conversation will improve the adequacy of the award. The basic strategies behind the arrangement ought to be sound and achievable. Too, these techniques ought to team up with the particular destinations of the award proposition. In the event that an individual is simply starting as a free examiner, he/she ought not have any significant bearing for a huge award from the start hand however complete a decent little undertaking with generally modest quantity of cash and build up a decent reputation before applying for a bigger research award. On the off chance that you need proficient award proposition help from scholarly specialists, contact our custom composing organization and we will help you right away.

Can You Change Your Personality

Can You Change Your Personality Theories Personality Psychology Print Can You Change Your Personality? By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on June 24, 2019 Benjamin A. Peterson / Getty Images More in Theories Personality Psychology Myers-Briggs Type Indicator Behavioral Psychology Cognitive Psychology Developmental Psychology Social Psychology Biological Psychology Psychosocial Psychology Is it really possible to change your personality or are our basic personality patterns fixed throughout life? While self-help books and websites often tout plans you can follow to change your habits and behaviors, there is a persistent belief that our underlying personalities are impervious to change. The Austrian psychoanalyst Sigmund Freud suggested that personality was largely set in stone by the tender age of five. Even many modern psychologists suggest that overall personality is relatively fixed and stable throughout life. But what if you want to change your personality? Can the right approach and hard work lead to real personality change, or are we stuck with undesirable traits that hold us back from achieving our goals? Is personality permanent? The desire to alter personality is not uncommon. Shy people might wish they were more outgoing and talkative. Hot-tempered individuals might wish they could keep their cool in emotionally charged situations. At many points in your life, you may find that there are certain aspects of your personality that you wish you could change. You might even set goals and work toward tackling those potentially problematic traits. For example, it is common to set New Years Resolutions focused on changing parts of your personality such as becoming more generous, kind, patient, or outgoing. In general, many experts agree that making real and lasting changes to broad traits can be exceedingly difficult. So if you are dissatisfied with certain aspects of your personality, is there really anything you can do to change? Some experts, including psychologist Carol Dweck, believe that changing the behavior patterns, habits, and beliefs the lie under the surface of the broad traits (e.g., introversion, agreeableness) is the real key to personality change. The Factors That Shape Personality To understand whether personality can be changed, we must first understand what exactly causes personality. The age-old nature versus nurture debate once again comes into play. Is personality shaped by our genetics (nature) or by our upbringing, experiences, and environment (nurture)?  In the past, theorists and philosophers often took a one-versus-the-other approach and advocated either for the importance of nature or nurture, but today most thinkers would agree that it is a mixture of the two forces that ultimately shape our personalities. Not only that, but the constant interaction between genetics and the environment can help shape how personality is expressed. For example, you might be genetically predisposed to being friendly and laid back, but working in a high-stress environment might lead you to be more short-tempered and uptight than you might be in a different setting. Dweck relates a story of identical twin boys separated after birth and reared apart. As adults, the two men married women with the same first names, shared similar hobbies, and had similar levels of certain traits measured on personality assessments. It is such examples that provide the basis for the idea that our personalities are largely out of our control. Instead of being shaped by our environment and unique experiences, these twin studies point to the power of genetic influences. Genetics is certainly important, but other studies also demonstrate that our upbringing and even our culture interact with our genetic blueprints to shape who we are. Focusing on the In-Betweens of Personality Might Be Key But Dweck suggests that personality change is still possible. Broad traits might be stable through life, but Dweck believes that it is our in-between qualities that lie under the surface of the broad traits that are the most important in making us who we are. It is those in-between qualities, she believes, that can be changed. So what exactly are these in-between parts of personality? Beliefs and belief systems, Dweck proposes, play a vital role in shaping personality below the level of the broad traits. While changing certain aspects of your personality might be challenging, you can realistically tackle changing some of the underlying beliefs that help shape and control how your personality is expressed.Other theorists have suggested that factors such as goals and coping strategies play a primary role in determining personality. For example, while you might have more of a Type A personality, you can learn new coping skills and stress management techniques that help you become a more relaxed person.   Peoples beliefs include their mental representations of the nature and workings of the self, of their relationships, and of their world. From infancy, humans develop these beliefs and representations, and many prominent personality theorists of different persuasions acknowledge that they are a fundamental part of personality, Dweck explained in a 2008 paper. Why focus on beliefs? While changing beliefs might not necessarily be easy, it offers a good starting point. Our beliefs shape so much of our lives, from how we view ourselves and others, how we function in daily life, how we deal with lifes challenges, and how we forge connections with other people. If we can create real change in our beliefs, it is something that might have a resounding effect on our behaviors and possibly on certain aspects of our personality. Take, for example, beliefs about the self including whether personal attributes and characteristics are fixed or malleable. If you believe your intelligence is a fixed level, then you are not likely to take steps to deepen your thinking. If, however, you view such characteristics as changeable, you will likely make a greater effort to challenge yourself and broaden your mind. Obviously, beliefs about the self do play a critical role in how people function, but researchers have found that people can change their beliefs in order to take a more malleable approach to self-attributes. In one experiment, students had a greater appreciation of academics, higher grade-point-averages, and a greater overall enjoyment of school after discovering that the brain continues to form new connections in response to new knowledge. Dwecks own research has demonstrated that how kids are praised can have an impact on their self-beliefs. Those who are praised for their intelligence tend to hold fixed-theory beliefs about their own personal attributes. These kids view their intelligence as an unchangeable trait; you either have it or you dont. Children who are praised for their efforts, on the other hand, typically view their intelligence as malleable. These kids, Dweck has found, tend to persist in the face of difficulty and are more eager to learn. So What Can You Really Do to Change Your Personality? Changing from an introvert to an extrovert might be extremely difficult (or even impossible), but there are things that the experts believe you can do to make real and lasting changes to aspects of your personality. Focus on changing your habits. Psychologists have found that people who exhibit positive personality traits (such as kindness and honesty) have developed habitual responses that have stuck. Habit can be learned, so changing your habitual responses over time is one way to create personality change. Of course, forming a new habit or breaking an old one is never easy and it takes time and serious effort. With enough practice, these new patterns of behavior with eventually become second nature.Change your self-beliefs. If you believe you cannot change, then you will not change. If you are trying to become more outgoing, but you believe that your introversion is a fixed, permanent, and unchangeable trait, then you will simply never try to become more sociable. But if you believe that your personal attributes are changeable, you are more likely to make an effort to become more gregarious.Focus on the process. Dwecks research has consistently shown that praising efforts rather than ability is essential. Instead of thinking Im so smart or Im so talented, replace such phrases with I worked really hard or I found a good way of solving that problem. By shifting to more of a growth mindset rather than a fixed mindset, you may find that it is easier to experience real change and growth.  Fake it till you make it. Positive psychologist Christopher Peterson realized early on that his introverted personality might have a detrimental impact on his career as an academic. To overcome this, he decided to start acting extroverted in situations that called for it, like when delivering a lecture to a class full of students or giving a presentation at a conference. Eventually, these behaviors simply become second-nature. While he suggested that he was still an introvert, he learned how to become extroverted when he needed to be. A Word From Verywell Personality change might not be easy, and changing some broad traits might never really be fully possible. But researchers do believe that there are things you can do to change certain parts of your personality, the aspects that exist beneath the level of those broad traits, that can result in real changes to the way you act, think, and function in your day-to-day life.

The Progressive Era Of The United States - 1558 Words

The United States is a country that has been built on political, economical and social reform. One revolutionary era in particular that has played a major role in the establishment of new laws and acts which are used today is the Progressive Era. The Progressive Era was an age of political reform during the late 1800’s to early 1920’s, which also contained a lot of social advocacy for workers’ rights. Before the social reforms began in this era, there were numerous instances where poor and immigrant individuals were abused by corrupt political systems. In order to expose the corruption, many journalists who became known as â€Å"muckrakers† began writing for popular magazines during the Progressive Era. One journalist who ultimately shed the†¦show more content†¦Sinclair uses the characterization of Jurgis, the main character in the novel, to demonstrate the harmful effects which capitalism can have on an individual in the working world. Jurgis wh o starts off in the novel as a strong able bodied man finds himself along with his family, victims to a ruthless political machine that runs Packingtown, the district where they reside in. These political machines are political organizations which commit acts of corruption and debauchery. After settling down in Chicago for work the family quickly enter the meatpacking industry to make money to support themselves. However, they soon realize that all the big businesses care about is using workers for cheap and unreasonable labor then throwing them aside once their health begins to deteriorate. Jurgis and his family experience their first misfortune when they believe that they purchase a house but are in reality only renting it then go on to be kicked out after their lack of economic funds despite already putting down so much money on it. The family goes on to face many perils such as extreme poverty, starvation and even death in Sinclair’s novelization. In a sense these occurre nces are very similar if not actual depictions of the social theory, Social Darwinism. This theory basically states that only the strong will survive while the weak, which are the

Increasing Usage Of Cell Phones - 1174 Words

Abstract Smart phone allows us to communicate with the people who we wish to stay connected with. Nowadays due to the over usage of cell phones we often find ourselves wasting too much time on it, obesity growing in teenagers, distant relationships with people etc. after researching we found that the increasing usage of cell phone has a great effect on students studying in high schools or collages such as their behavior, dropping grades etc. Concerns about dependency on mobile phones corresponded to intensity of usage. The study is partial towards some distinctions between countries reflect variation in available technology, while others may result from cultural factors. Table of Contents Abstract 2 Introduction 4 Aim 4 Objectives 4 Literature Review 5 Methodology 6 Introduction 6 Research Approach 6 Justification of Method 6 Research Philosophy and Strategy 6 Research Design 7 Data Collection 7 Validity and Reliability 8 Limitations of study 8 Ethical Considerations 8 Research Significance 8 Analysis 9 Conclusion 12 References 13 Appendix 1: Survey Questionnaire 14 Introduction History has been setting new examples for every new products or technologies they set a positive example as well as a negative example. Fast food is pretty convenient nowadays, but is often a very bad nutritional choice for our health (Barry, 2012). Drugs these days are used in saving lives but the benefits must be weighed against side effects. Smart phones offer us a great amount of freedomShow MoreRelatedRegulation Of Cell Phones : A Cell Phone938 Words   |  4 PagesRegulation of Cell Phones A cell phone according to the dictionary.com â€Å"a portable telephone that uses wireless technology to send and receive a phone signal. The cell phone covers an unlimited geographical area that is constantly being upgraded every year. A cell phone has a lot of advantages and disadvantages. Cellphones should receive stronger regulations to prevent texting while driving. They have been known to cause cancer and they may interfere with the functioning of aircraft. Firstly, whileRead MoreMobile Phone Use And Semen Quality870 Words   |  4 Pagesbased society has its perks, our society has endless amounts of information at our finger tips. But, the increase in cell phone usage has brought up many concerns relating to our health. When I think about these health concerns, I think about my mother lecturing me, â€Å"Katheryn Paige Leyde, take your phone out of your front pockets right now!† I would role my eyes, and pull my phone out of my pocket. I never really thought of technology as a health hazard, but my mother had read an article; statingRead MoreDangers of Cell Phone Use While Driving Essay1306 Words   |  6 Pagesdecades, the use of cell phones has become a very common tool. Furthermore, Technology has certainly advanced, and the cell phone is becoming the most preferred mode of communication. The demand for a cell phone is growing every day. In addition, the use of wireless technology is affordable, and anyone can buy a cell phone at a reasonable price. They come in all shapes and sizes. They range from black to bright metallic white. American public use of cell phones is increasing everyday. As the numberRead MoreAffordable Mobile Phones816 Words   |  4 PagesAdvantages of Mobile Phones While advantages of mobile phones are self evident, their disadvantages also need to be given some thought. Here is some information about cell phone usage merits and demerits. There are various advantages of mobile phones. The growth of cell phone usage has increased drastically since the last decade, and it is estimated that mobile phones will cross 5 billion in 2010. With their number increasing at a tremendous rate and with the threat of cell phone addiction , thereRead MoreCell Phone Addiction in Ncba College Student1123 Words   |  5 PagesCELL PHONE ADDICTION IN NCBA COLLEGE STUDENT A Research Paper Presented to Prof. Zenaida T. Miranda National College of Business and Arts Fairview, Quezon City In Partial Fulfillment of the Requirement for English 2 ( 9:30-10:30 MWF ) 2nd Semester 2007-2008 By: ________________________ Linn Dantlhee E. Estopace B.S.Accountancy March 7, 2008 CHAPTER I INTRODUCTION Cell phones in the country have not only broadened communications and introduced new and faster lifestylesRead MoreBanning the Use of Cell Phones While Driving Should Be Mandatory Nationwide671 Words   |  3 Pagestechnology and more specifically cellphones there are an increased number of accidents due to distraction because of the use of cellphones while driving. Therefore, the government should pass legislation to ban cell phone usage while driving nationwide I. Introduction Cell phones are as common in the market today as a wrist watch on your arm. They are always at our side whether you’re young or elderly, ready to be answered, receive text messages, check email, or update our Facebook statusRead MoreStop the Use of Cell Phones While Driving854 Words   |  4 Pagesdriving don’t know that they can be so many wrongs they can be doing without realizing it. Plenty talk on the phone while driving, drink, text and drive. A lot of people even innocent people as well have had accidents involving one of those. Out of the three there has been one that has become more common, and it’s only increasing if people don’t put a stop to it themselves. A usage of a cell phone should not be displayed at any point while driving. It can wait many have had accidents even deaths becauseRead MoreNegative Effects Of Cell Phones1465 Words   |  6 Pagescellphone usage has increased tremendously. Almost everyone has had a cell phone since middle s chool age, or even younger. People spend an average of five hours on their phones a day from recent studies (Perez, 2017). Cell phones are a means of communicating with people more often and faster. The average cell phone user spends two hours a day using them. This shows that out of all the down time people have from school, jobs, or other activities, they are usually going to be on their cell phones. AlmostRead MoreCell Phones in the Public800 Words   |  4 PagesCell Phones in the Public Cell phones play an integral role in our lives, and we conduct many useful functions through them daily. If a mother wants to inform her kids that she would be late to pick them up from their school, the cell phone would provide a good medium to communicate that message. The cutting-edge technology of cell phones at your fingertips is a very powerful device that can be used to connect with people from all around the world, and it can also save lives as well in emergencyRead MoreNomophobia1557 Words   |  7 Pagesincrease in dependency on technology and cell phones. According to an article, dated from from 2000 to 2004, there has been a 50% increase in the use of cell phones, ranging from 40 million to 60 million (Shuvra Mahmud). That was ten years ago, so the changes now must have increased even more. Similar to the increase in cell phone usage, there has also been an increase in the belief and diagnosis of nomophobia, the fear of being without a person’s cell phone. Althou gh some scholars have argued that

Business Journal Free Essays

Previously the three main factors of production used to be land, capital and labor but now the significance of these alone has decreased because these three factors, for most industries, are not enough for a successful business. The main three factors of production now are time, capital, and information. Capital remains to be an important factor in any economy because it is vital for an entrepreneur/government to effectively utilize it. We will write a custom essay sample on Business Journal or any similar topic only for you Order Now Time has become an important factor of production as competition is now directly related to time and speed. Many of the new advancing technologies focus on speed: processing speed, fast and efficient customer service, these are few of the factors that lead to success in organisations. The next new factor of production is Information. The abundance of information that is available is increasing at a fast rate and it is important to be able to efficiently make use of information. It is crucial to recognize and use the 4 V’s: Velocity, veracity, variety, and volume. Volume is the amount of data that is being saved and used. Velocity is the speed at which this information is to be used. Variety is the various data type that is required; because, for strong competition, it is important to be able to use the right data type. Lastly, veracity is the authenticity of the data which is vital as it can cause poor decision making. Understanding and using the four V’s helps entrepreneurs to efficiently utilize the information to compete in the global market. Nowadays succeeding in the global economic market is based on the different ways in which the two new factors of production are used. Data-driven applications provide innovative ideas from the information that is being used. The efficiency of these data-driven applications is due to the usage of the 4 V’s. It is important to accept the new changes to the primary factors of production as it affects economic growth. Reference Gentile, Brian, and Savitz Eric. â€Å"The new Factors of Production And The Rise of Data-Driven Applications.† Oct 31, 2011. https://www.forbes.com/sites/ciocentral/2011/10/31/the-new-factors-of-production-and-the-rise-of-data-driven-applications/#1cb16ab517da How to cite Business Journal, Papers

Business Journal Free Essays

Previously the three main factors of production used to be land, capital and labor but now the significance of these alone has decreased because these three factors, for most industries, are not enough for a successful business. The main three factors of production now are time, capital, and information. Capital remains to be an important factor in any economy because it is vital for an entrepreneur/government to effectively utilize it. We will write a custom essay sample on Business Journal or any similar topic only for you Order Now Time has become an important factor of production as competition is now directly related to time and speed. Many of the new advancing technologies focus on speed: processing speed, fast and efficient customer service, these are few of the factors that lead to success in organisations. The next new factor of production is Information. The abundance of information that is available is increasing at a fast rate and it is important to be able to efficiently make use of information. It is crucial to recognize and use the 4 V’s: Velocity, veracity, variety, and volume. Volume is the amount of data that is being saved and used. Velocity is the speed at which this information is to be used. Variety is the various data type that is required; because, for strong competition, it is important to be able to use the right data type. Lastly, veracity is the authenticity of the data which is vital as it can cause poor decision making. Understanding and using the four V’s helps entrepreneurs to efficiently utilize the information to compete in the global market. Nowadays succeeding in the global economic market is based on the different ways in which the two new factors of production are used. Data-driven applications provide innovative ideas from the information that is being used. The efficiency of these data-driven applications is due to the usage of the 4 V’s. It is important to accept the new changes to the primary factors of production as it affects economic growth. Reference Gentile, Brian, and Savitz Eric. â€Å"The new Factors of Production And The Rise of Data-Driven Applications.† Oct 31, 2011. https://www.forbes.com/sites/ciocentral/2011/10/31/the-new-factors-of-production-and-the-rise-of-data-driven-applications/#1cb16ab517da How to cite Business Journal, Papers

Russian Standard Vodka Case Study Essay Example

Russian Standard Vodka Case Study Paper Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market Case Study By CHEN Mengjie Marguerite Summary Given the success of Russian Standard Vodka in the Russian and European Market, following the global branding vision, expansion strategy for US market needs to be defined. This case study will provide in-depth analysis to focus on evaluating expansion strategies and offering market entry recommendations. 1. Russian Standard 1. 1 Overview Russian Standard was launched by Roust Holdings, a company driven by an unusual mix of quality orientation and Russian pride. In launching the Russian Standard brand, the ambition of Roustam Tariko, founder and main owner of Roust Holdings, was to set a new standard of world-class quality for a new breed of global Russian brands. The first category to which Tariko decided to apply his Russian Standard concept was vodka born in Russia and strongly associated with the country. The next big move was the creation of the Russian Standard Bank, aiming to serve foreign trade companies, small businesses and individual customers, with a main focus on retail banking. Apart from the two mainstream businesses, Roust also launched B2B and B2C e-commerce portal. 1. 2 Visions Tariko had two ambitious goals for Russian Standard brand: (1) to develop a line of original products and services in multiple categories which would meet international quality requirements, and (2) to create a brand that would set new Russian standards and improve the image of Russia both at home and abroad. 1. 3 Brand Identity Tariko’s personal affinity for luxury goods and his ambition to create the first truly premium Russian brand determined to a large extent the identity of Russian Standard. We will write a custom essay sample on Russian Standard Vodka Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Russian Standard Vodka Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Russian Standard Vodka Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The brand has the mission to re-establish something that will be a standard for Russians. The essence of the brand and the overall brand strategy was born as â€Å"embraced the past, and inspired progress† after brand research. This theme is the main identity and positioning of the brand. 2. Russian Standard Vodka 2. 1 Overview Roustam Tariko introduced Russian Standard in 1998 as the first authentic Russian premium vodka. Russian Standard vodkas are made with only the finest Russian ingredients, uniquely conforming to the formula for vodka established in 1894 by famed Russian scientist Dimitri Mendeleev for Russias Czars. Two years after launch, sales of Russian Standard surpassed all imported premium vodkas on the Russian market. 2. 2 Success Factors The success of Russian Standard can be attributed to its high and consistent product quality, its distinctive premium packaging, its strong distribution and merchandising, and its Russian heritage. 1) True Russian Spirit: There was a clear niche in the Russian market for a premium brand that was genuinely Russian, with a link to Russia’s rich past. No competitors could qualify for this definition. ) Market Uniqueness: Russian Standard vodka was the first domestic brand to create a rich mosaic of imagery (product, packaging, pricing, merchandising, media communications). 3) Strong merchandising skills and relationships with off-trade and on-trade: This allowed Russian Standard to secure privileged shelf space and promotion by supermarkets, and access to the bars of the most prestigious and fashionable clubs and restaurants in Moscow and St Petersbu rg. Encouraged by its rapid success at home, management aimed to make Russian Standard the number one Russian vodka in the world. After launching the brand in 10 European countries, the founder wondered which expansion strategy to follow for Russian Standard vodka to be launched in the US, the biggest premium vodka market in the world. 3. Global Branding Strategies 3. 1 Expansion Strategies Options The management defined three expansion strategies: 1) Directly apply the successful positioning of the brand and marketing mix used for Russia to the US market. 2) Pursue a global branding strategy – one that preserves the key sources of equity of a potentially global brand but also included local market adaptations. ) Use a customized approach to the US market be used to win the key market, regardless of the implications for the brand in other global markets. The following analysis will give a profound basis for choosing the expansion strategy for Russian Standard Vodka. 3. 2 Vodka Markets Analysis – Russian and US [pic] Based on the market analysis, we can find the substantial market potential in US m arket. US market is the biggest premium vodka market and super-premium is growing very fast, and there’s market niche for products with subtle distinctions in taste and heritage to join. The consumer group is more balanced and energetic in US including men and women and targeting young generation. The consumption was in groups and on-premise, which is a different business model from domestic market and a good opportunity for expansion. 3. 3 Criteria for Global Branding Strategies 1) Intended brand meaning of the organization It’s natural for Russia to enjoy such a renaissance in premium vodka production. Russian Standard Vodka is to assure Russia’s place as the birthplace of vodka and to be the world’s first premium Russian vodka made according to the standards of Mendeleev’s 1894 formula to reveal brand authenticity. ) Fundamentals the firm plans to compete on Russian Standard Vodka’s statement is very clear and loud: to be the number one Russian vodka in the world. The first fundamentals will be to keep the true Russian spirit. Russian Standard also have a ambitious goal which is to set new standard for Russia. Russia standard als o need to balance the business portfolio between Vodka and Bank. It’s essential to protect the equity of the brand in Russia. 3) Main benefits to be provided to the customers Russian heritage dream factor: Russian Standard Vodka reflects Russia’s vodka-producing heritage. It’s also a symbol of the essence of Russian’s modern society, Russian vodka premium quality: It’s a brand new premium vodka distilled and bottled exclusively in Russia using only the finest Russian ingredients with a passionate attention to detail and state-of-the-art distilling techniques. 3. 4 Expansion Strategy Decision According to the analysis given above, the second option will be suggested as the most practical strategy for Russian Standard Vodka to enter US market: Pursue a global branding strategy – one that preserves the key sources of equity of a potentially global brand but also included local market adaptations. The first alternative will be very risky given the differences in US market. Market adaptions will be needed to certain extent. The third alternative cannot be chosen in the sense that the management needs to keep the brand image consistent and maintain the brand identity. This approach tends to dilute the brand authenticity. 4. Expansion into US Market Recommendations 4. 1 Target customers The international product manager must know how similar/different potential customers are in the market to serve. The US customers will be younger and more diversified. And they are very cultural sensitive and looking for something different with heritage and taste. The connoisseurs and strivers categories can also be applied to US market since they also appreciate high quality and prestige of the brand. 4. 2 Country of origin Russian Standard Vodka will fit in perfectly with the country of origin concept to win US customers. The Russian origin of vodka has symbolic value associated with the brand. It’s also about attraction by cultural difference. The product can be marketed on the basis of its specific Russian cultural background. It is precisely the difference in culture that makes it desirable. 4. 3 Product / Brand positioning Functionally, the brand shall emphasize the authentic quality from Russia, the purity of vodka, its neutral taste and superior aroma. Emotionally, the brand was meant to serve as a source of Russian identification, belonging and validation. Russian Standard shall also be positioned as a luxury brand to create an aura of prestige for users, to make them believe no other vodka brand in the world could bring such an authentic Russian experience to US consumers. . 4 Market communication Russian Standard Vodka and Russian Standard Bank will be linked together once the communication message is consistent in transferrin the message of Russian Standard offers more than products or services, it provides Russians with a sense of pride and personal freedom. The market communication will be key to keep the real essence of the brand across international markets. The concept could be that it embodie s the true Russian spirit of generosity, and the traditional Russian passion for vodka. In-store marketing, on- and off-premise promotions, local events hosted  / sponsored by Russian Standard Vodka or even television program can be marketing approaches to fit in different purposes. 4. 5 Pricing decisions In Russia, Russian Standard was one of the most expensive brands among locally produced vodkas. The price gap that the brand maintained vis-a-vis standard segment vodkas clearly demonstrated its premium position. The premium positioning of the brand was emphasized to foreigners. In US market, given the fast growing of super-premiums, pricing can target premium and super-premium segments. New product development can also be considered in a latter stage to expand the product portfolio. Conclusion Reeling Russian culture far into the future meant taking a novel look at the treasures of its past. Russia has undergone a true renaissance and Russian Standard has played a pivotal role, providing Russians from all walks of life the opportunity to realize their dreams. Named the number one premium vodka in Russia and ranked one of the fasted growing brands in the world, Russian Standard is well on its way to achieving its long-term vision as the international leader in premium and luxury spirits.

Feral Child Essay

Feral Child Essay Feral Child Essay Smith 1 Noah Smith Ms. Pino HSP3U 11 October 2014 Mizoram’s Wild Flower Common children’s movie characters such as The Jungle Book’s Mowgli, or the character Tarzan may not seem very realistic, but in fact it is quite the opposite. These fictionalized characters millions of people have grown to love bear a striking resemblance to some real life humans. The concept of a human being raised in the wild secluded from the rest of the modern world may seem like the works of inspired Disney writers. But it is what creates such inspiration that continues to baffle and intrigue scientists around the globe. What happens to a child when it is abandoned to its own devices at an early age can be shocking, but nonetheless the stories behind such circumstances are not the work of fiction. But much rather real world happenings. The story of Chhaidy, a girl native to India is one that sheds light on the clear importance of early life socialization. Chhaidy was born in Theiva, a small village in Mizoram. She was brought up into the Maras, an Indian tribe of once revered headhunters. At age four the village of 150 homes was rocked by the disappearance of two of their children. The jungle surrounding their village had swallowed up Chhaidy and her male cousin. Five days later after near constant searching for the pair, only one returned to the village. Chhaidy was never able to be traced, it was not until 38 years later that she was finally rediscovered in the neighbouring state Myanmar. Chhaidy was Smith 2 discovered living naked in a cemetery and was adopted by a family where she lived for four years. Eventually Chhaidy was returned to her biological parents. Now 42 years old she is faced with the daunting task of resocialization. Having lost all but two words of her native tongue (Mara Dialect), she is forced to readapt to her once home. One day at the age of four Chhaidy and her cousin Beirakhu were playing in the jungle fields adjacent to their village. The duo eventually could not find their way home, due to the sever weather conditions of the jungle a massive rain storm forced the children to find shelter. The locals lost hope for the survival of the children as the chances of these two young ones surviving the night in the harsh conditions of the jungle alone were difficult to generate hope from. But the hope was revived when they searching villagers discovered the boy next to a stream in a very disturbed state. No trace of Chhaidy was found. After the boy recovered, he told the tale of their survival. In which they stumbled upon a women living in the forest who took them in. Hopes were high until the boy brought them back to where he believed the house was. The hope quickly faded away as house nor women was discovered. For the next 38 years, Chhaidy lived in near complete isolation in the jungles of India. Rumors and tales of a dubbed â€Å"Jungle Girl† spread like wild fire from camp to camp, but no hard evidence was ever given to support the claims of this naked wild child. It is rumored that Chhaidy did in fact have some human interaction when she would stumbled upon a village. Some would feed a cloth her before having this mysterious girl run back off into the wild. It is believed that during her life in the wild Chhaidy went as far as the border of China. When she was discovered, the jungle girl was wearing tattered clothing native to China. Which supports the claims of her minor human Smith 3 interaction. After being found living naked in a cemetery, the child was adopted into a family where she lived for four years. Again tales of a â€Å"Jungle Girl† being found spread through the nearby communities, eventually reaching as far as her biological parents. Their hope was renewed when they heard of this girl. The parents travelled to the village to see if this girl was in fact their long lost child. The mother was skeptical at first, but after closer examination. She

Microceratops - Facts and Figures

Microceratops - Facts and Figures Name: Microceratops (Greek for small horned face); pronounced MIKE-roe-SEH-rah-tops; also known as Microceratus Habitat: Woodlands of central Asia Historical Period: Late Cretaceous (70 million years ago) Size and Weight: About three feet long and 15-20 pounds Diet: Plants Distinguishing Characteristics: Tiny size; occasional bipedal posture; small frill on head About Microceratops First things first: the dinosaur most people know as Microceratops underwent a name change in 2008, to the slightly less snazzy-sounding Microceratus. The reason is that (unbeknownst to the dinosaur paleontology community) the name Microceratops had already been assigned to a genus of wasp, and the classification rules say that no two creatures, no matter how different, no matter if one is alive and the other is extinct, can have the same genus name. (This is the same principle that led to Brontosaurus having its name changed to Apatosaurus a few decades back.) Whatever you choose to call it, the 20-pound Microceratops was almost certainly the smallest ceratopsian, or horned, frilled dinosaur, that ever lived, outweighed even by the middle Cretaceous Psittacosaurus, which lay near the root of the ceratopsian family tree. Remarkably, just like its distant ancestor from tens of millions of years back, Microceratops seems to have walked on two legsthat, and its unusually tiny frill, making it a far cry from the normal ceratopsians with which it coexisted, like Triceratops and Styracosaurus. (You should bear in mind, though, that Microceratops was diagnosed on the basis of very limited fossil remains, so theres still a lot we dont know about this dinosaur!)

Risks and Optimal Capital Structure Essay Example | Topics and Well Written Essays - 750 words

Risks and Optimal Capital Structure - Essay Example USA being a relatively efficient and informed market environment. Risks tend to be closely correlated with returns expected. The components of risks that are unique to US alone include: 1. Inflation risk._ inflation can provide a way to keep up with or stay ahead of inflation. It is defined as the rise in general levels of prices. During high period of inflation, there is a risk that the financial return of an investment will not keep pace with the inflation rate. It reduces the purchasing power, besides; this risk varies form one investment to the other. Small businesses can be seriously affected because this risk can not be insulated against such risk. 2. Market risk: _ the prices of stocks, bonds, mutual funds and various commodities and even services may fluctuate because of the behaviour of investors in the market place. As a result, economic growth is not as systematic and predictable as most investors might believe. Periods of rapid expansion are followed by periods of recession; it may be quite difficult to sell investments like real estate. Fluctuations in the market price for stocks and bonds may have nothing to do with the fundamental changes in the financial health of small businesses. Common causes of such fluctuations can be caused by political or social conditions. 3. 3. Interest rate risk _ this risk is associated with a fixed return investment in preferred stocks or government bonds. It is the result of changes in the interest rates in the economy. The value of these fixed investment securities and borrowed investment funds decreases when overall interest rates increase. 4. Global investment risk__Nowadays small businesses have become global hubs, as the world has become increasingly interconnected into a global village. Small traders keep their investments in foreign companies and other global players and this creates additional risks due to exchange rate in international currencies as exchange rates directly affect returns. 5. Business failure risk_ this is associated with the possibility of bad management, unsuccessful products, competition, or many other factors that can cause the business to be less profitable than originally anticipated. Lower profits would mean lower dividends or no dividends at all. Businesses can also close down due to bankruptcy too. Optimal capital structure means that businesses decide on what the best ratio is, between equity or owners capital and borrowed or debt should be. When such is carefully done, businesses should minimize borrowings as much as to avoid paying high interest on them. Incases from capital contributed from outsiders, corporations should first pay them (obligatorily) before paying themselves .this posses the question of maintaining an optimal capital structure to businesses regardless of their magnitude. REFERNCES 1. Financial management journal vol.33, 2004. 2. www.fma, 2007 3. Geoffrey A.Hirt and Stanley block, fundamentals of investment management 2003. 4. Kapoor Dlabay, personal finance 6th edition 2001. 5. Richard loth, www.investopedia.com, evaluating a company's capital structure, Oct

Mentoring New Nurses Essay Example | Topics and Well Written Essays - 500 words

Mentoring New Nurses - Essay Example The provision of mentoring programs may determine whether there will be a high turnover rate of new nurses or whether new talent will be maintained within the organization (Harrington, 2011). If senior nurses mistreat the new nurses, then they are likely to be demoralized and begin searching for new opportunities. For this reason, hospitals should have systems of ensuring that new nurses receive guidance and counseling from their senior counterparts. Research has indicated that every nurse has a need for a trusted mentor. Being new in the profession poses numerous challenges and the new nurses benefit immensely from having an individual who can hold their hand as they start their journey towards building their career. Many nurses undertake a four years training with the expectation that they will fulfill their dream of contributing positively to healthcare provision. Healthcare institutions need to keep that dream alive by providing new nurses with efficient mentorship. The selection of mentors for new nurses should bring on board individuals who are patient and those that pose other good qualities such as being trustworthy, good listeners, and being able to nurture talent. Mentors who lack these qualities may not be in a position to influence new nurses positively. For this reason, the type of guide selected determines the efficiency of mentorship.ConclusionMentorship programs developed for new nurses should seek to establish supportive and encouraging relationships.

Essay --

‘Quest for excellence often begins when we discover a pursuit that absorbs, frees , challenges us and gives us a sense of meaning, joy and passion’. As for me, the pursuit being a research career in Biological sciences, I wish to state in the following paragraphs , my view points and rationale behind my application to the Khorana Scholars Program 2013. I was fortunate to have completed my 12 golden years of schooling in Mahatma Montessori Matric., Madurai – one of the best in the city. The playway method of learning all through my junior years made education a sheer joy and made me versatile in academics as well as extra curricular activities like literature, dramatics and music. My organisational and leadership skills improved significantly because of being entrusted with posts in school governing council and being chosen as the school pupil leader later on. The awe for biological sciences was instilled in high school by my class IX biology teacher, Mr.Ganesan. I then became rooted in pursuing a career in biological sciences. A centum in class X biology exam further strengthen... Essay -- ‘Quest for excellence often begins when we discover a pursuit that absorbs, frees , challenges us and gives us a sense of meaning, joy and passion’. As for me, the pursuit being a research career in Biological sciences, I wish to state in the following paragraphs , my view points and rationale behind my application to the Khorana Scholars Program 2013. I was fortunate to have completed my 12 golden years of schooling in Mahatma Montessori Matric., Madurai – one of the best in the city. The playway method of learning all through my junior years made education a sheer joy and made me versatile in academics as well as extra curricular activities like literature, dramatics and music. My organisational and leadership skills improved significantly because of being entrusted with posts in school governing council and being chosen as the school pupil leader later on. The awe for biological sciences was instilled in high school by my class IX biology teacher, Mr.Ganesan. I then became rooted in pursuing a career in biological sciences. A centum in class X biology exam further strengthen...

How To Be Successful In Life

Success is something that we all want to achieve in our lives. The type of success aspired to can vary greatly from person; some people want nothing more than to be happily married, have a large family and bring up their children well. Other people strive for academic success and becoming as highly educated as they can, while some people are much more career-focused, and even with this group, their main marker of success can be different things: the power they have, the money they earn or the good they do, a combination of things or something else entirely.Because every type of success is very different, every road to success is very different too, but everyone’s route has one thing in common: hard work. Academic success is something that many students want, but also something that many students are not prepared to really work. Often, successful students are envied for the wrong reasons, with other people thinking that they’re just gifted and assuming that they don†™t even work hard. The most successful students, though, are those that put the work in.It doesn’t matter how intelligent you are if you don’t put the effort in to learn, and work hard on essays and other assignments. Everything we know is learned, and intelligent people are not born with everything already stored in their heads. While intelligence can give students a head start over others, this is where it ends, and those getting the results they want will ultimately be those that worked the hardest. This academic success will also help with your career, but once you’re in a job it’s also incredibly important to work hard.The only people that will be considered for promotion are those that go above and beyond the line of duty in their work. This means being very productive during the working day, but also being prepared to work additional hours and do anything additional for the company if needs be. If you do the same job as another person and youâ₠¬â„¢re equally qualified, the differentiation made between you will be based on who does the best job, which ultimately comes down to who works the hardest.The final type of success is in personal relationships, which everybody wants in some capacity. Working hard at relationships can actually be the hardest of all, as it involves a great deal of time and emotional investment, but it’s worth it to have the support and love of others. Couples that stay together all their lives do not manage it by chance, but by working hard at their relationship, making an effort to do things for each other, working out compromises, and addressing, not ignoring, any issues that may arise in the relationship.

For Teenagers Throughout High School Are Pressured Entirely

For teenagers throughout high school are pressured entirely too much to attend college. The stress only leaves to one option, rebellion. By pressuring teenagers, one may lead them to wrong path as the stress constantly being watched can cause such a young mind to explode like a bubble on a hot summer day. The School faculty and parents need to ease up on teenager’s goals in life. Although proper guidance is necessary, too much pressure to fit the adult’s vision to go to college can be too much for a teenager. For instance the expectations adults’ weight on teenagers to go straight to college after high school can be overbearing. To make a decision that will have an impact on them forever can be stressful enough just to think of.†¦show more content†¦Some pressure is needed, although the constant requirement to be the perfect student should not be glamorized. Moreover, paying for college is stressful enough there’s no need to add that extra layer o f financial stress to a young adult. Yes, there are programs like scholarships and finical aid. However the scholarships are typically granted to on in one in a million. As for financial aid it is not typically the route available to everyone as they have eligibility requirements, it is all based off the annual income of the student and their parent or guardian. The irony in financial aid is, too many families are too rich to qualify for the assistance however; in reality they are not that well off to finance a college student or even students. As stressful as it may seem student loans are always advised as an option, just thinking of the interest owed down the line is a frightening thought. On the contrary to owing the enormous amount of interest after, the argument is always with your degree the salary earned out weights it all and can be paid back in no time. Unfortunately it is not always the case as, â€Å"Americans owe over $1.4 trillion in student loan debt, spread out among about 44 million borrowers. That’s about $620 billion more than the total U.S. credit card debt. In fact, the average Class of 2016 graduate has $37,172 in student loan debt, up six percent from last year† (U.S. Student Loan Debt Statistics for 2017). As ifShow MoreRelatedPersepolis Analysis1164 Words   |  5 Pagesbetter understanding of expressions and emotions of the characters throughout the story. In this unique coming of age story, Marji constantly struggles with the pressure to conform to cultural norms, most notably in the three different schools she attends: her elementary school in Tehran, her high school in Vienna, and at the university in Tehran. Marji first experiences pressure to conform to cultural norms at her elementary school in Tehran. Growing up in one of the most turbulent times in Iran’sRead MoreConsequences Of Rote Learning And Cramming2135 Words   |  9 Pagescharacterized to be more overwhelming for students, compared to Western countries. 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